Project Plan
- Team & Roles
- Workstreams
- 1. DECK (Drives Everything Else)
- 2. SCRIPTS (Video Shoot Prep)
- 3. ENGINEERING (App + AI Thinking Partner)
- 4. ASSESSMENT (ALI)
- 5. MARKETING & SALES (Launch Prep)
- 6. FACILITATED WORKSHOP (Parallel Track)
- 7. REINFORCEMENT SYSTEM (Post-Launch Build)
- Critical Path
- Weekly Milestones
- Week 1: Mar 3–9 — FOUNDATION
- Week 2: Mar 10–16 — BUILD
- Week 3: Mar 17–23 — SHOOT + ENGINEERING PUSH
- Week 4: Mar 24–28 — LAUNCH
- Risk Register
- MVP vs. Full Launch
- Communication Cadence
- Open Decisions Needed
Leading Through AI™ — Project Plan
Launch Date: Friday, March 28, 2026 Video Shoot: Tuesday, March 17, 2026 Working Days Remaining: 18 (as of March 3) Owner: Alfred (plan), Ben (execution management), Junior (decisions)
Team & Roles
| Person | Role | Owns |
|---|---|---|
| Junior (Tim Jr.) | On-camera talent, scripts, AI prompts, course content decisions | Final say on everything creative; writes/approves all scripts; on-camera for all 7 videos |
| Tim Sr. | Content architect, framework validation | Reviews spec, deck, scripts for intellectual rigor; validates 5D Model, ALI, exercises |
| Drew | Engineering lead | App build (AI Thinking Partner, digital workbook, assessment engine, participant experience) |
| Jillian | CMO, brand, website | Landing page, positioning, agent-optimized product page, launch marketing, website redesign |
| Maria | Video production, motion graphics | Shoot logistics, editing, animation overlays, deck-to-video asset pipeline |
| Bruno | Video production support | Camera, lighting, audio for March 17 shoot |
| Nick | Sales | Enterprise outreach, pilot client identification, pricing validation with buyers |
| Ben | Execution management | Daily standups, blocker removal, timeline enforcement, follow-ups |
| Alfred | Project plan, research, drafts, spec maintenance | This document, competitive intel, spec updates, engineering brief, marketing briefs |
Workstreams
1. DECK (Drives Everything Else)
The deck is the single most critical deliverable. It serves as: - Visual backbone for all 7 teaching videos (on-demand) - Facilitator's delivery tool (workshop) - Source for Maria's motion graphics
The deck must be done before the video shoot.
| Task | Owner | Due | Status | Depends On |
|---|---|---|---|---|
| Deck outline — slide-by-slide map from spec | Junior + Tim Sr. | Mar 5 (Wed) | Not started | Spec (done) |
| Deck build — Module 1 (DEFINE) | Junior | Mar 7 (Fri) | Not started | Outline |
| Deck build — Module 2 (DISCOVER) | Junior | Mar 9 (Sun) | Not started | Outline |
| Deck build — Module 3 (DESIGN) | Junior | Mar 11 (Tue) | Not started | Outline |
| Deck build — Module 4 (DEVELOP) | Junior | Mar 12 (Wed) | Not started | Outline |
| Deck build — Module 5 (DEMONSTRATE) | Junior | Mar 13 (Thu) | Not started | Outline |
| Deck review + polish | Tim Sr. | Mar 14 (Fri) | Not started | All modules |
| Deck to Maria for motion graphics prep | Maria | Mar 14 (Fri) | Not started | Review done |
| Final deck locked for shoot | Junior | Mar 16 (Sun) | Not started | Maria prep |
2. SCRIPTS (Video Shoot Prep)
7 videos (V0–V6), ~35–45 minutes total. Junior on camera, talking head with animation.
| Task | Owner | Due | Status | Depends On |
|---|---|---|---|---|
| V0 script — Welcome + Orientation (~3 min) | Junior | Mar 10 (Mon) | Not started | Deck outline |
| V1 script — DEFINE (~8 min) | Junior | Mar 11 (Tue) | Not started | Module 1 deck |
| V2 script — DISCOVER (~8 min) | Junior | Mar 12 (Wed) | Not started | Module 2 deck |
| V3 script — DESIGN (~10 min) | Junior | Mar 13 (Thu) | Not started | Module 3 deck |
| V4 script — DEVELOP (~7 min) | Junior | Mar 14 (Fri) | Not started | Module 4 deck |
| V5 script — DEMONSTRATE (~5 min) | Junior | Mar 15 (Sat) | Not started | Module 5 deck |
| V6 script — Close + 8-Week Preview (~3 min) | Junior | Mar 15 (Sat) | Not started | Module 5 deck |
| Script review — all 7 | Tim Sr. | Mar 16 (Sun) | Not started | All scripts |
| VIDEO SHOOT | Junior + Maria + Bruno | Mar 17 (Tue) | Scheduled | Scripts + deck locked |
| Video edit — rough cuts | Maria + Bruno | Mar 21 (Fri) | Not started | Raw footage |
| Video edit — final cuts | Maria + Bruno | Mar 25 (Tue) | Not started | Rough cuts + Junior review |
| Videos uploaded to platform | Maria | Mar 27 (Thu) | Not started | Final cuts |
3. ENGINEERING (App + AI Thinking Partner)
Drew builds the participant experience: assessment, AI Thinking Partner, digital workbook, artifacts.
| Task | Owner | Due | Status | Depends On |
|---|---|---|---|---|
| Engineering brief — scope doc for Drew | Alfred | Mar 4 (Tue) | Not started | Spec (done) |
| Drew briefing call | Junior + Drew | Mar 5 (Wed) | Not started | Engineering brief |
| Technical architecture decisions | Drew | Mar 7 (Fri) | Not started | Briefing |
| ALI assessment — item bank finalization (25-30 items from 50) | Junior + Tim Sr. | Mar 7 (Fri) | In progress | ALI-ASSESSMENT-v5.md exists |
| AI Thinking Partner — prompt engineering | Junior | Mar 10 (Mon) | Not started | Spec sections 6, 8 |
| Assessment engine build | Drew | Mar 14 (Fri) | Not started | Item bank finalized |
| Digital workbook — exercise flows (5 modules) | Drew | Mar 18 (Tue) | Not started | Architecture + deck |
| AI Thinking Partner — integration | Drew | Mar 21 (Fri) | Not started | Prompts + workbook |
| Onboarding flow (conversational intake + AI literacy screening) | Drew | Mar 21 (Fri) | Not started | Architecture |
| Partnership Audit artifact (10 responsibilities) | Drew | Mar 24 (Mon) | Not started | Workbook |
| Partnership Map artifact | Drew | Mar 24 (Mon) | Not started | Workbook |
| Manager Brief auto-generation | Drew | Mar 26 (Wed) | Not started | All artifacts |
| End-to-end testing | Drew + Junior | Mar 27 (Thu) | Not started | All components |
| App live | Drew | Mar 27 (Thu) | Not started | Testing |
4. ASSESSMENT (ALI)
The AI Leadership Index™ — proprietary assessment, core differentiator.
| Task | Owner | Due | Status | Depends On |
|---|---|---|---|---|
| ALI item bank — review + cull to 25-30 | Junior + Tim Sr. | Mar 7 (Fri) | In progress | v5 item bank exists |
| Scoring logic + dimension mapping | Tim Sr. | Mar 10 (Mon) | Not started | Final items |
| Report template design | Junior | Mar 12 (Wed) | Not started | Scoring logic |
| Pattern-reading guidance (replaces archetypes) | Tim Sr. | Mar 12 (Wed) | Not started | Scoring logic |
| Assessment integrated in app | Drew | Mar 14 (Fri) | Not started | Scoring + engineering |
5. MARKETING & SALES (Launch Prep)
Landing page, positioning, enterprise pipeline.
| Task | Owner | Due | Status | Depends On |
|---|---|---|---|---|
| Jillian context brief delivered | Alfred | Mar 2 (Sun) | ✅ Done | — |
| Agent-optimized marketing brief | Alfred | Mar 3 (Mon) | ✅ Done | — |
| Competitive landscape | Alfred | Mar 2 (Sun) | ✅ Done | — |
| Landing page — wireframe | Jillian | Mar 10 (Mon) | Not started | Context brief |
| Landing page — copy (positioning, specs, FAQ, structured data) | Jillian | Mar 14 (Fri) | Not started | Wireframe + agent brief |
| Landing page — live on leaderfactor.com | Jillian | Mar 21 (Fri) | Not started | Copy approved |
| Stripe/payment — on-demand ($499) | Drew or Jillian | Mar 24 (Mon) | Not started | Landing page |
| Stripe/payment — enterprise inquiry flow | Drew or Jillian | Mar 24 (Mon) | Not started | Landing page |
| Launch email — to existing LF list | Jillian + Nick | Mar 27 (Thu) | Not started | Landing page + videos |
| Social media — LinkedIn launch posts | Jillian + Junior | Mar 28 (Fri) | Not started | Launch email |
| Nick — pilot client outreach (enterprise) | Nick | Mar 10 (Mon) | Not started | Spec URL shared |
| Nick — 3 pilot conversations booked | Nick | Mar 21 (Fri) | Not started | Outreach |
| Cam deck slides (Tim owes Jillian) | Junior | Mar 5 (Wed) | Not started | — |
6. FACILITATED WORKSHOP (Parallel Track)
Same content, facilitator-delivered. Not much additional work since deck serves both.
| Task | Owner | Due | Status | Depends On |
|---|---|---|---|---|
| Facilitator guide — timing + transitions | Junior | Mar 19 (Wed) | Not started | Deck locked |
| Gallery walk instructions (Module 4) | Junior | Mar 19 (Wed) | Not started | Facilitator guide |
| Exercise facilitation notes per module | Junior | Mar 21 (Fri) | Not started | Facilitator guide |
| Facilitator certification outline ($2,499) | Junior + Tim Sr. | Mar 25 (Tue) | Not started | Workshop tested |
| First internal workshop run-through | Junior | Mar 26 (Wed) | Not started | All materials |
7. REINFORCEMENT SYSTEM (Post-Launch Build)
8-week post-course system. Can ship after launch — participants don't hit this until Week 2+.
| Task | Owner | Due | Status | Depends On |
|---|---|---|---|---|
| 8-week email/nudge sequence design | Junior | Apr 4 | Not started | Launch learnings |
| AI Thinking Partner — reinforcement prompts | Junior | Apr 4 | Not started | Course live |
| Retrieval bridges — application exercises | Tim Sr. | Apr 4 | Not started | Course live |
| Manager Brief follow-up sequence | Junior | Apr 11 | Not started | Manager Brief live |
Critical Path
The critical path runs through the deck. Everything downstream depends on it:
Spec (done) → Deck outline (Mar 5) → Deck build (Mar 5-13) → Deck review (Mar 14)
↓
Maria prep (Mar 14-16)
↓
Scripts (Mar 10-15) → Script review (Mar 16) ──────────────→ VIDEO SHOOT (Mar 17)
↓
Edit (Mar 18-25)
↓
Engineering brief (Mar 4) → Drew briefing (Mar 5) → App build (Mar 7-26) → Testing (Mar 27)
↓
Landing page (Mar 10-21)
↓
═══ LAUNCH: MAR 28 ═══
If the deck slips, everything slips. Protect this workstream above all others.
Weekly Milestones
Week 1: Mar 3–9 — FOUNDATION
- [ ] Engineering brief to Drew (Mar 4)
- [ ] Deck outline complete (Mar 5)
- [ ] Drew briefing call (Mar 5)
- [x] Cam slides to Jillian ✅
- [x] Spec shared with ELT for review ✅
- [ ] ALI item bank finalized (Mar 7)
- [ ] Modules 1-2 deck built (Mar 7-9)
Week 2: Mar 10–16 — BUILD
- [ ] All 5 module decks built (Mar 13)
- [ ] All 7 scripts written (Mar 15)
- [ ] Deck reviewed + locked (Mar 14-16)
- [ ] Scripts reviewed (Mar 16)
- [ ] Jillian landing page wireframe (Mar 10)
- [ ] Nick pilot outreach started (Mar 10)
- [ ] AI Thinking Partner prompts drafted (Mar 10)
- [ ] Assessment scoring logic (Mar 10)
- [ ] Assessment in app (Mar 14)
- [ ] Deck to Maria for motion graphics (Mar 14)
Week 3: Mar 17–23 — SHOOT + ENGINEERING PUSH
- [ ] VIDEO SHOOT (Mar 17) 🎬
- [ ] Video rough cuts (Mar 21)
- [ ] Digital workbook built (Mar 18)
- [ ] AI Thinking Partner integrated (Mar 21)
- [ ] Landing page live (Mar 21)
- [ ] Nick has 3 pilot conversations (Mar 21)
- [ ] Facilitator guide drafted (Mar 19)
- [ ] Onboarding flow built (Mar 21)
Week 4: Mar 24–28 — LAUNCH
- [ ] Video final cuts (Mar 25)
- [ ] Partnership Audit + Partnership Map artifacts (Mar 24)
- [ ] Payment/Stripe live (Mar 24)
- [ ] Manager Brief auto-generation (Mar 26)
- [ ] Internal workshop run-through (Mar 26)
- [ ] End-to-end testing (Mar 27)
- [ ] Videos uploaded (Mar 27)
- [ ] Launch email sent (Mar 27)
- [ ] 🚀 LAUNCH: MARCH 28
Risk Register
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Florence arrives before Mar 17 shoot | Medium | Critical | Shoot is Mar 17; membrane sweep Mar 10; due date ~Mar 11. If baby comes, shoot slides 3-5 days. Backup: Mar 20-21. |
| Deck takes longer than planned | Medium | Critical | Junior starts outline Mar 5. If behind by Mar 10, cut scope to 3 core modules for launch, add 2 post-launch. |
| Drew can't build full app by Mar 27 | Medium | High | MVP: assessment + AI Thinking Partner + 1 artifact (Partnership Audit). Digital workbook and Manager Brief can follow in Week 1 post-launch. |
| Video edit timeline too tight | Low | Medium | Maria has 8 days (Mar 17-25). If needed, launch with 3 core videos, add V0 + V6 post-launch. |
| Opus model overloaded during AI coaching | Low | Medium | Sonnet fallback configured. AI Thinking Partner should also have model fallback. |
| Nick can't find pilot enterprise buyers | Low | Medium | Course launches regardless. Pilots are validation, not gating. |
MVP vs. Full Launch
If timeline pressure forces cuts, here's what's essential vs. deferrable:
Must have for March 28 (MVP): - Deck (all 5 modules) - 5 core videos (V1–V5) — V0 welcome and V6 close can be text - ALI assessment (in-app or standalone) - AI Thinking Partner (at least for key exercises) - Landing page with payment - On-demand available for purchase
Can follow in Week 1–2 post-launch: - V0 + V6 videos - Manager Brief auto-generation - Full digital workbook with all artifact exports - Facilitator guide + certification details - 8-week reinforcement system - Enterprise Stripe flow (manual invoicing works)
Communication Cadence
| Rhythm | Who | When | Format |
|---|---|---|---|
| Daily standup | Ben + active builders | 9:00 AM weekdays | 15 min Slack/call |
| Junior check-in | Alfred + Junior | As needed (webchat/Telegram) | Async |
| Weekly milestone review | Full ELT | Friday PM or Monday AM | 30 min |
| Blocker escalation | Anyone → Ben → Junior | Immediate | Slack DM |
Open Decisions Needed
- AI Thinking Partner name — "Lumen" rejected (trademark). Needs a name before landing page copy. Owner: Junior. Due: Mar 7.
- Assessment: self-only vs. multi-rater — Current spec is self-assessment. Multi-rater and Team AI Readiness Index discussed but not committed. Owner: Junior + Tim Sr. Due: Mar 10.
- Book/field guide — Tim interested, Jillian identified as collaborator. Not blocking launch. Owner: Junior. Decision: post-launch.
- Facilitated pricing: public vs. enterprise-only — $1,495 public workshops vs. enterprise-only at launch? Owner: Nick + Junior. Due: Mar 10.
- Hosting platform for on-demand — Where do videos + workbook live? Custom app (Drew) vs. existing LMS? Owner: Drew + Junior. Due: Mar 5.
Plan maintained by Alfred. Last updated: March 3, 2026.
Source of truth: /projects/lf-ai-course/PROJECT-PLAN.md
Spec: /projects/lf-ai-course/COURSE-SPEC-UNIFIED.md
Live spec URL: https://lf-course-spec.pages.dev